• RICH LEARNING FEATURES ENSURING STUDENTS GET THE MOST FROM YOUR COURSE. Chapter Objectives, Chapter Outlines, detailed Chapter Summaries and "Check Your E.Q." (Ethics Quotient) exercises help students identify key concepts, initiate discussion and enhance problem-solving skills. Students also have opportunities for self-assessment.
• UNIQUE ROLE-PLAY CASES PROVIDE EXCELLENT CULMINATING EXPERIENCES. These cases, found in the Instructor's Resource Manual allow your students to integrate this edition's concepts. Cases are also effective as ongoing exercises to provide students with extensive opportunities for interacting and making ethical decisions.
• NUMEROUS REAL-WORLD, HANDS-ON APPLICATIONS PLACE STUDENTS IN THE ROLE OF DECISION MAKER. An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how to resolve the dilemma. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that give students an opportunity to put what they have learned into action as they use critical-thinking skills to address realistic ethical issues.
• UP-TO-DATE AND ENGAGING CASES HIGHLIGHT THE IMPORTANCE OF ETHICAL DECISION MAKING TODAY. Interesting cases feature organizations familiar to students and those facing intriguing ethical dilemmas. Cases put the principles students are learning to the test.
• MARKET-LEADING APPROACH EMPHASIZES DECISION-MAKING, LEADERSHIP AND STRATEGY. The esteemed authors clearly illustrate how to develop, implement, and audit an effective ethics program in a contemporary global environment.
• RECENT EXAMPLES AND ADDITIONAL REVISED CASES PROVIDE TIMELY INSIGHTS AND HANDS-ON EXPERIENCE. Recent examples illustrate this edition's concepts while 15 additional cases are now completely revised.
• THE LATEST DATA REFLECTS THE MOST RECENT INFORMATION FOR A CONTEMPORARY LEARNING EXPERIENCE. All updated data, including tables, figures and text notations, now reflect the latest changes through 2017, when possible.
• NEW CASES EMPHASIZE THE IMPORTANCE AND IMPACT OF ETHICAL DECISION MAKING IN BUSINESSES TODAY. New cases feature global and well-known names, such as Volkswagen, Well Fargo, POM Wonderful, and Uber. Students also learn from local challenges, such as municipal accounting fraud in Dixon, Illinois.

Part I: AN OVERVIEW OF BUSINESS ETHICS.

1. The Importance of Business Ethics.

2. Stakeholder Relationships, Social Responsibility, and Corporate Governance.

Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS.

3. Emerging Business Ethics Issues.

4. The Institutionalization of Business Ethics.

Part III: THE DECISION-MAKING PROCESS.

5. Ethical Decision Making.

6. Individual Factors: Moral Philosophies and Values.

7. Organizational Factors: The Role of Ethical Culture and Relationships.

Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY.

8. Developing an Effective Ethics Program. 

9. Managing and Controlling Ethics Programs.

10. Globalization of Ethical Decision Making.

11. Ethical Leadership.

12. Sustainability: Ethical and Social Responsibility Dimensions

Part V: CASES.

Case 1: The Volkswagen Scandal: An Admission to Emission Fraud.

Case 2: Uber Hits a Bump in the Road.

Case 3: Wells Fargo: The Stage Coach Went Out of Control.

Case 4: POM Wonderful: Crazy Healthy!

Case 5: Monsanto: A Growing Controversy.

Case 6: Starbucks Venti Social Responsibility and Brand Strategy.

Case 7: Walmart Juggles Risks and Rewards.

Case 8: New Belgium Brewing: Crafting a Fresh Social Responsibility and Sustainability Initiative.

Case 9: The NCAA Has Many Balls in the Air.

Case 10: Google: The Quest to Balance Privacy with Profit.

Case 11: Zappos: Taking Steps towards Maximizing Stakeholder Satisfaction.

Case 12: Lululemon: Turning Lemons into Lemonade.

Case 13: Insider Trading at the Galleon Group.

Case 14: Whole Foods: 365 Degrees of Commitment to Stakeholders.

Case 15: Apple Maintains Strong Ethical Roots.

Case 16: PepsiCo: Poised to Deal with the Next Generation.

Case 17: Fraud in Dixon, IL: All the Queens Horses Could Not Save Her.

Case 18: Herbalife Reborn.

Case 19: CVS: ‘Fired Up’ about Social Responsibility.

Case 20: Enron: Not Accounting for the Future.

O. C. Ferrell

O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

John Fraedrich

John Fraedrich is the Jannetides Professor of Business Ethics at Southern Illinois University. He received his B.S. from Brigham Young and M.S. and Ph.D. from Texas A&M University. He has written more than 50 books, articles and proceedings, primarily related to the application of ethics and values. He has also represented academia at the ambassador level in Washington D.C. Considered one of the world's top ethics researchers, Dr. Fraedrich was among 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, Dr. Fraedrich has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the Brigadier General Officer-level concerning "The Consequences of Power." He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

Linda Ferrell

Linda Ferrell is Roth Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.