'Introduction to Management Science will help students gain the essential skills required to develop real expertise in business modeling and management. This book adopts precise techniques and applications of management science. It is designed to make the subject interesting, easy to understand, and accessible to students with limited mathematical background or skills. In very simple language, the author has explained various concepts of management as well as industry practices. This book provides students with a sound conceptual understanding of the role that management science plays in the decision-making process.
' Covers the syllabus in simple language considering the academic requirement of engineering as well as non-engineering students. Provides learning objectives, situation analysis, solved problems, explanatory diagrams, summary of the chapter and review exercises in each chapter. Provides clear-cut explanations and step-by-step examples for easy understanding. Includes questions along with hints to answer. Presents an easy-to-understand and useful revision text format during the exam. Bears relevant information related to the real world work environment.
' Functions of Management Concepts of Management, Organization, and Administration Evolution of Management Thought Managerial Objectives Basic Issues in Organization Plant Location and Plant Layout Productivity and Production Work Study Statistical Quality Control Materials Management Marketing: Concepts and Functions Human Resource Management Functions of HRM (I) Functions of HRM (II) Project Management I: PERT and CPM Project Management II: Cost Analysis and Project Crashing Corporate Planning Process Environmental Scanning and SWOT Analysis Strategy Formulation and Implementation Management Ethics Business Communication Contemporary Management Practices
'P. Vijaya Kumar is Director, School of Management Studies, Jawaharlal Nehru Technological University, Kakinada. He holds a Ph.D degree from Andhra University, Vishakapatnam. He has more than 25 years of experience in teaching accountancy and financial management and in guiding research scholars in the area of management. He has contributed several research papers to national and international journals of repute. N. Appa Rao is Director, Industry Institute Interaction and Placement and Training. He is an expert in industrial and labor economics. He did his Ph.D. in urban economics. Presently ten Ph.D. scholars are working under his supervision. He has more than 25 years of experience in teaching. His wide range of publications includes papers on population studies, migration and poverty, and fishery economics in various national and international journals and participated in many national conferences. He held different academic positions including Chairman, BOS (H&SS) of the erstwhile JNTU, Head, Department of H&SS (University College of Engineering), and Chairman, BOS (H&SS) JNTU, Kakinada. Ashima B. Chhalill, erstwhile a banker, left the lure of big bucks to build a career, centered around her passion?education. Her passion for education prompted her to author more than six academic books and lead the content development for several academic institutions, from K-12 to graduation and from post-graduation to vocational and skill-oriented education through her venture Edmission Education Services. In her spare time, Ashima loves to work on innovative learning methodologies and solutions for the education and corporate segment. She is an alumnus of the prestigious Indian Institute of Management, Ahmedabad (IIMA).
