Cengage India

Home

Higher Education

The Management of Technology and Innovation with MindTap

Author(s): Margaret White | Garry D. Bruton

ISBN: 9789355738127

3rd Edition

India Release: 2023

₹910

Binding: Digital

Imprint: South Western

Refer Book > Order Inspection Copy >

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.

Updated cases and examples throughout the book. These examples reflect large multinational firms as well as entrepreneurial firms.
An emphasis on the process of managing MTI. With this focus, the book is a more “practical” textbook.
Exercises designed to engage the students at the end of each chapter
Managerial checklists and guidelines at the end of each chapter
Because evaluation and control are topics that are often underrepresented in texts, audit exercises exist at the end of most chapters to help you apply the knowledge in the chapter to your own firm.
Chapter 9 includes an actual business plan for students to study and examine.

Part 1 Laying the foundation

1 Creation and management of innovation and technology

2 Strategy process and the management of technology and innovation

Part 2 innovation: internal strategy

3 Innovation: planning

4 Internal innovation: implementation

5 Innovation: evaluation and control

Part 3 Obtaining technology: external strategy

6 Obtaining technology: Planning

7 Obtaining technology: Implementation

8 Obtaining technology: Evaluation and control

Part 4 Building strategic MTI success

9 Entrepreneurship

10 Social responsibility and ethics

11 Project management in MTI

12 Leading and learning in MTI

Margaret A. White

Margaret A. White earned her B.S. and M.B.A. from Sam Houston State University and her Ph.D. from Texas A&M University. Professor White is the co-author of more than 75 papers and articles and has been published in leading academic journals, such as the Academy of Management Review, the Academy of Management Journal, and the Strategic Management Journal. She has also served as ad hoc reviewer at the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and the Strategic Management Journal, and she was index editor of the Academy of Management Journal. Her current research interests include organizational structure and innovation and strategic management of technology. Professor White is a member of the Academy of Management Association, the Strategic Management Society (where she was a board member for the Strategic Process Interest Group), and the Project Management Institute.

Garry D. Bruton

Garry D. Bruton earned his B.A. from the University of Oklahoma, his M.B.A. from George Washington University, and his Ph.D. from Oklahoma State University. Professor Bruton has authored or co-authored more than 60 articles in leading academic journals, including the Academy of Management Journal, the Strategic Management Journal, the Journal of International Business Studies, and the Journal of Business Venturing. His principal research interests include entrepreneurship and emerging economies. Professor Bruton is the editor of Academy of Management Perspectives, serves on the editorial boards of five journals, and is president of the Asia Academy of Management.