Operations strategic decisions are those that have long-term impact on the success of a firm and involve a substantial amount of capital. Operations strategic decision areas include facility location, product and service quality, innovation, capacity planning, technology choice, and designing a supply network. A cross-functional team must work to build appropriate strategic orientation thereby ensuring a competitive edge and sustainability of growth. This book comprises ten chapters that cover the key areas of operations strategy. It also includes nine case studies designed to draw the readers into the subject without intimidating them. With its application-oriented approach, this book is not only suitable for students but also for practitioners.
- In-depth explanation of topics in an easy-to-understand language
- Written in the context of challenges faced by operating managers towards strategic thinking
- All critical aspects of operations strategy — formulation, implementation, performance management, decision areas like product and service offering, innovation, facility location, technology, and supply network — are covered
- Box inserts in chapters for better understanding of concepts and to encourage critical thinking
- Chapter-end exercises (review questions, application-based questions, and project assignments) to reinforce conceptual learning
- Nine comprehensive cases at the end of the book illustrating various organisations in operations strategic decision making and the issues faced by them
- Includes a licence key for our digital learning app, Cengage App, that provides access to flashcards and self-assessment activities to help readers relate to concepts
1. Strategic Perspectives in Operations
2. Developing and Managing Operations Strategy
3. Capacity Strategy
4. Supply Network and Supply Chain Strategies
5. Technology and Process Strategy
6. Product and Service Development and Innovation
7. Operations Strategy and Sustainability
8. Strategic Resource Management
9. Operations Strategy and Performance Management
10. Global Operations Strategy
Case Studies
Index
Chandrasekaran N.
Chandrasekaran N. is a professor in Operations Management at IFMR Graduate School of Business, Krea University, Sri City, Andhra Pradesh. He is a doctorate from the University of Madras and a Certified Supply Chain Professional, APICS, USA. He has about 25 years of experience in government, industry, and academics. Dr. Chandrasekaran has published numerous articles in several journals and authored multiple books. He serves on the board of companies as an independent director.
Chandiran P.
Chandiran P. is an associate professor of Operations Management and Supply Chain Management at Loyola Institute of Business Administration (LIBA), Chennai, India. He has about 22 years of experience in teaching, consultancy and research and has published research articles in both international and national journals in the area of operations and supply chain management. He heads the Centre for Logistics and Supply Chain Management at LIBA as Chairperson and co-ordinates the One Year Executive Diploma Program in Logistics and Supply Chain Management. He has completed his Ph.D. in the area of reverse supply chain from Anna University.
