Higher Education
Author(s): J. K. Nayak | Prakash C. Dash
ISBN: 9788131532171
Edition: 1st
© Year : 2017
Binding: Paperback
Pages: 536
Trim Size : 279 x 216
Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations.
Chapter 1 Introduction to Retailing
Chapter 2 Retailing in India
Chapter 3 Consumer Behaviour in Retailing
Chapter 4 Retail Strategy
Chapter 5 Value Delivery Through Retail Model
Chapter 6 Mall Development in India
Chapter 7 Retail Site Location
Chapter 8 Store Layout and Design
Chapter 9 Financial Strategy
Chapter 10 Manpower Strategy
Chapter 11 Supply Chain Management
Chapter 12 Customer Relationship Management
Chapter 13 Managing Merchandising
Chapter 14 The Method of Merchandise Planning
Chapter 15 The Methods of Product Procurement
Chapter 16 Retail Pricing
Chapter 17 Retail Communication
Chapter 18 Managing a Retail Store
Chapter 19 Retail Branding
Chapter 20 Customer Services in Retailing
Chapter 21 Internationalisation of Retail
Chapter 22 Retail Management Information Systems
Chapter 23 Online Retailing
Glossary
Index
J. K. Nayak
Dr. J. K. Nayak is a faculty at Department of Management Studies, Indian Institute of Technology, Roorkee. He has published more than 20 papers in major referred journals including Tourism Management, Organization & Environment, Global Business Review, Journal of Health Management, South Asian Journal of Global Business Research, Journal of Hospitality & Tourism Research and leading journals in retail, tourism, consumer behaviour, industrial marketing and psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received high recognition. He has excellent knowledge and skill in teaching marketing research. His area of research includes industrial marketing, data analysis, marketing research, consumer behaviour in industrial, retail and tourism marketing. Also, he serves on the editorial boards of many journals. He has more than ten years of teaching experience.
Prakash C. Dash
Dr. Prakash C. Dash is a faculty at Asian School of Business Management, Bhubaneswar, Odisha. He has completed his Ph.D. on “Mall Management in India- A Study on Large Select Retail Malls”. His areas of interest are consumer behaviour, retail management, strategic marketing and business analytics. He has nine years of teaching and research experience in different B-Schools.
