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Web Design: Introductory with MindTap

Author(s): Jennifer T. Campbell

ISBN: 9789386650320

6th Edition

Copyright: 2018

India Release: 2017

₹525

Binding: Paperback

Pages: 257

Trim Size: 279 x 216 mm

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Teach your students how to balance target audience expectations, sound design principles, and technical considerations as they create successful, device and platform-independent websites with Campbell’s effective WEB DESIGN: INTRODUCTORY, 6E. Written specifically for your introductory course, this edition provides a proven selection of engaging hands-on activities at the end of each chapter. These leading exercises test comprehension and help students build effective web research skills, develop design awareness, and strengthen their critical thinking about current issues in today’s technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 6E helps your students establish a strong foundation in contemporary web design skills while gaining a strong understanding of today’s most relevant web topics, including SEO, HTML, and responsive web design. Now available with MindTap, the digital learning solution that powers students from memorization to mastery. Give your students hands-on skill practice with auto-graded lab assignments in a live HTML integrated development environment directly within MindTap.

  • The toolkit feature directs students to relevant technical content.
  • Q&A features encourage students to find the latest relevant information on web design techniques.
  • End-of-chapter trends exercises challenge students to apply new technology and web trends.
  • Real-world examples and up-to-date design tools illustrate basic concepts.
  • MindTap with live integrated development environment is a digital learning solution.
  • Coverage emphasizes responsive web design concepts and techniques.
  • Useful appendix focuses on search engine optimization (SEO).
  • HTML quick reference appendix covers the latest release of HTML 5.
  • Fully updated content presents current coverage of key web design issues.
  • New coverage highlights both user experience (UX) and user interface (UI) considerations.
  • Introduction of the latest tools and apps for web designers.
  • Additional coverage highlights website analytics.

1. The Environment and the Tools.

2. Web Publishing Fundamentals.

3. Planning a Successful Web Site: Part I.

4. Planning a Successful Web Site: Part II.

5. Typography and Images.

6. Multimedia and Interactivity Elements.

7. Promoting and Maintaining a Website.

Appendix A: HTML Quick Reference.

Appendix B: Cascading Style Sheets (CSS).

Appendix C: Designing for Mobile Devices.

Appendix D: Search Engine Optimization.

Jennifer T. Campbell

In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE.

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