Higher Education

Business Environment

Author(s): Prabhakaran Paleri

ISBN: 9788131519479

Edition: 1st

© Year : 2014

₹650

Binding: Paperback

Imprint : Cengage Learning India

Pages: 536

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'In an entirely different approach to studying business environment, this book highlights the intricacies of the surroundings of a business, even beyond its articulated boundaries that impact on executive decision making. The book, thereby, adds breadth to the coverage of the subject. Executive decisions at the appropriate level and time in the life of a business organisation can drive it towards growth and protect it from having to ride the path of premature decline. This book reiterates the fact to its readers that executive decisions and their proactive implementation are best done by careful scanning of the business environment and adapting to its constituents and factors with resonance. The contents of the book, especially Chapters 17-20, gravitate towards the Indian perspective of business, delving deep into the past, hovering over the present and peeping through the mist of uncertainty into the future. The book takes the students and other readers on a journey of "how to think" and not "what to think" in the process of executive decision making through the following: Concept of business environment Need for incessant scanning of the business environment for strategic and tactical decision making Nature of the internal and the external business environments linked by the new concept of the intermediary business environment  Comprehensive anatomy of the external environment through micro constituents and macro factors Economic, political and industrial configuration of the business environment within the Indian perspective
' Twenty-one case studies, seriously researched and preferred, keep the pace of study dynamic and congruent to the idea throughout.  Quick-Takes pages, included toward the end of the book, capture the major themes of each chapter and present them to the student in a readymade capsule to aid comprehension and revision.
' Introduction Internal Business Environment External Business Environment Intermediary Business Environment Strategic Management and Business Environmental Scanning Sociocultural Factor Technological Factor Economic Factor Environmental and Energy Factor Political Factor Legal Factor Ethical Factor Demographic Factor International Factor Global Factor Security Factor Macroeconomic Policies Planning and Development Industrial Structure Money, Finance and Income Case Studies Appendices Quick Takes Index
'Prabhakaran Paleri Dr. Prabhakaran Paleri is a former central government executive, retired as the director general of Indian Coast Guard, with vast military and civil experience. Post retirement he served as an academician and a visiting research scholar in strategy and management subjects in India and abroad. He was on the boards of Goa and Cochin shipyards in official as well as nonofficial capacities. He holds a masterclass qualification of independent director from the Institute of Directors and was the founding head, senior professor and advisor at the School of Management Studies in the National Institute of Technology Calicut from 2009 through 2012. He was also the chief advisor to the technology business incubator at NIT Calicut. Presently, he is engaged as an adjunct professor with the School of Management Studies at Chinmaya Institute of Technology under Kannur University. He is a speaker, author and a prolific writer with various books and publications to his credit, besides being engaged in pursuing studies in appreciating the next level of human resource management.