Higher Education
Author(s): Prabhakaran Paleri
ISBN: 9789353505011
1st Edition
Copyright: 2014
Binding: eBook
This unique book provides a comprehensive understanding of the business environment and its impact on executive decision making. It emphasizes the importance of continuous scanning and adaptation to the internal, external, and intermediary business environments. Exploring micro and macro factors, it focuses on the economic, political, and industrial configuration within the Indian context. By fostering a thinking approach, the book equips readers with the tools to make proactive executive decisions that drive growth and safeguard against decline.
1. Introduction
2. Internal Business Environment
3. External Business Environment
4. Intermediary Business Environment
5. Strategic Management and Business Environmental Scanning
6. Sociocultural Factor
7. Technological Factor
8. Economic Factor
9. Environmental and Energy Factor
10. Political Factor
11. Legal Factor
12. Ethical Factor
13. Demographic Factor
14. International Factor
15. Global Factor
16. Security Factor
17. Macroeconomic Policies
18. Planning and Development
19. Industrial Structure
20. Money, Finance and Income
Case Studies
Appendices
Quick Takes
Index
Prabhakaran Paleri
Dr. Prabhakaran Paleri is a former central government executive, retired as the director general of
Indian Coast Guard, with vast military and civil experience.
