Higher Education

MindTap for Business Marketing Management: B2B

Author(s): Michael D. Hutt | Thomas W. Speh

ISBN: 9781337418478

Edition: 12th

© Year : 2017

₹999

Binding: eBook

Imprint : South Western

Pages:

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MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.

Part 1 The Environment of Business Marketing

Chapter 1 A Business Marketing Perspective

 

Part 2 Managing Relationships in Business Marketing

Chapter 2 Organizational Buying Behavior

Chapter 3 Customer Relationship Management Strategies for Business Markets

 

Part 3 Assessing Market Opportunities

Chapter 4 Segmenting the Business Market and Estimating Segment Demand

 

Part 4 Formulating Business Marketing Strategy

Chapter 5 Business Marketing Planning: Strategic Perspectives

Chapter 6 Business Marketing Strategies for Global Markets

Chapter 7 Managing Products for Business Markets

Chapter 8 Managing Innovation and New Industrial Product Development

Chapter 9 Managing Services for Business Markets

Chapter 10 Managing Business Marketing Channels

Chapter 11 Supply Chain Management

Chapter 12 Pricing Strategies for Business Markets

Chapter 13 Business Marketing Communications: Advertising and Sales Promotion

Chapter 14 Business Marketing Communications: Managing the Personal Selling Function

 

Part 5 Evaluating Business Marketing Strategy and Performance

Chapter 15 Marketing Performance Measurement

 

Michael D. Hutt, Arizona State University

Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont.Dr. Hutt’s teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt’s research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).

 

Thomas W. Speh, Miami University - Ohio

Thomas W. Speh, PhD, is Professor of Marketing Emeritus and former Associate Dean at the Farmer School of Business, Miami University (Ohio). Dr. Speh earned his PhD from Michigan State University. Prior to his tenure at Miami, Dr. Speh taught at the University of Alabama. Dr. Speh has been a regular participant in professional marketing and logistics meetings and has published articles in a number of academic and professional journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Sciences, Journal of Business Logistics, Journal of Retailing, Journal of Purchasing and Materials Management, and Industrial Marketing Management. He was the recipient of the Beta Gamma Sigma Distinguished Faculty award for excellence in teaching at Miami University’s School of Business and of the Miami University Alumni Association’s Effective Educator award. Dr. Speh has been active in both the Warehousing Education and Research Council (WERC) and the Council of Logistics Management (CLM). He has served as president of WERC and as president of the CLM. Dr. Speh has been a consultant on strategy issues to such organizations as Xerox, Procter & Gamble, Burlington Northern Railroad, Sara Lee, J. M. Smucker Co., and Millenium Petrochemicals, Inc.