Higher Education

Practical Management Science with MindTap

Author(s): Wayne L. Winston | S. Christian Albright

ISBN: 9789360539702

6th Edition

Copyright: 2024

India Release: 2024


Binding: Paperback

Pages: 844

Trim Size : 254 x 203 mm

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Experience the power of spreadsheet modeling with PRACTICAL MANAGEMENT SCIENCE, 6E, tailored for Excel 2016. This edition emphasizes active-learning, realistic problems, and the ideal balance of theory to build a strong foundation. Engage in hands-on exercises that offer practical experience, applying management science concepts to finance, marketing, and operations management. The focus is on modeling rather than memorization, complemented by Palisade DecisionTools Suite access, including SolverTable for sensitivity analysis. Discover Chapters 15-17 online via MindTap.

  • Emphasis on modeling skills using Microsoft Excel 2016, with integrated spreadsheets for varying mathematical backgrounds.
  • Coverage of up-to-date problem-solving tools, including Palisade DecisionTools Suite and SolverTable for sensitivity analysis.
  • Relevant material from diverse business areas like finance, marketing, and operations research, allowing students to see real-world connections.
  • Variety of problem types (level A, level B, modeling, cases) for flexible assignment options.
  • Cengage's online MindTap course delivery system provides a comprehensive digital learning solution, including customizable content and interactive features for improved student engagement and progress tracking.

1. Introduction to Modeling.

2. Introduction to Spreadsheet Modeling.

3. Introduction to Optimization Modeling.

4. Linear Programming Models.

5. Network Models.

6. Optimization Models with Integer Variables.

7. Nonlinear Optimization Models.

8. Evolutionary Solver: An Alternative Optimization Procedure.

9. Decision Making Under Uncertainty.

10. Introduction to Simulation Modeling.

11. Simulation Models.

12. Queueing Models.

13. Regression and Forecasting Models.

14. Data Mining

15. Project Management (MindTap only).

16. Multiobjective Decision Making (MindTap only).

17. Inventory and Supply Chain Models (MindTap only).


Wayne L. Winston

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston.


S. Christian Albright

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford.