Higher Education
Author(s): Atreyee Ganguly | Joyeta Bhadury | Gargi Guha Niyogi
ISBN: 9789353503482
Edition: 1st
© Year : 2020
Binding: Paperback
Pages: 250
Trim Size : 241 x 155 mm
This book has been designed to cater to the needs of the students of B.Com, Semester II (under CBCS) of the University of Calcutta. It systematically covers all topics associated with E-Commerce and Business Communication and provides an in depth understanding of the concepts of E-Commerce and Business Communication.
Part I: E-Commerce
Chapter 1: INTRODUCTION
Chapter 2: E-CRM AND SCM
Chapter 3: DIGITAL PAYMENT
Chapter 4: ENTERPRISE RESOURCE PLANNING (ERP)
Chapter 5: NEW TRENDS IN E-COMMERCE
Part II: Business Communication
Chapter 6: INTRODUCTION
Chapter 7: TYPES OF COMMUNICATION
Chapter 8: TOOLS OF COMMUNICATION
Chapter 9: DRAFTING
ATREYEE GANGULY is Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She has obtained the Post-Graduation degree in Commerce and Bachelor in Education degree from the University of Calcutta. Prof. Ganguly is actively involved in research work and has published several research articles in the field of Management. She has co-authored the book Principles of Management for Semester I as per the new B.Com CBCS syllabus 2017 of University of Calcutta published by Cengage.
Joyeta Bhadury
JOYETA BHADURY is Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She obtained her B.Ed. degree, and M.Phil and Ph.D in Commerce from the University of Calcutta. Her areas of research interest are finance and management. Dr. Bhadury has several published research articles to her credit and has co-authored the book Principles of Management for Semester I as per the new B.Com CBCS syllabus 2017 of University of Calcutta published by Cengage.
Gargi Guha Niyogi
GARGI GUHA NIYOGI is Lecturer at The Bhawanipur Education Society College, with a teaching experience of more than 8 years. She has a Post-Graduation degree in Business Administration from the University of Kalyani and a Post-Graduation degree in Commerce from the University of Burdwan. Her areas of research interest are contemporary management practices with digital orientation, sovereign rating, SME rating, financial supermarket and financial literacy.
