Marketing Management & Human Resource Management (Calcutta University)
ISBN - 13: 9789353503536
Higher Education
Author(s): Atreyee Ganguly | Joyeta Bhadury
ISBN: 9789353502263
Edition: 1st
© Year : 2020
Binding: Paperback
Pages: 152
Trim Size : 241 x 155 mm
As per new
Unit 1
Chapter 1. Introduction to Management
Unit 2
Chapter 2. Planning
Unit 3
Chapter 3.
Unit 4
Chapter 4. Leadership
Chapter 5. Directing and Staffing
Unit 5
Chapter 6. Motivation
Chapter 7. Coordination
Chapter 8. Control
Atreyee Ganguly is an Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She has obtained the Post-Graduation degree in Commerce from the University of Calcutta. She has also obtained a Bachelor in Education degree from the same University. The author is actively involved in research work and has several published research articles in the field of Management. She has a keen interest in the areas of Management and Finance.
Joyeta Bhadury
Joyeta Bhadury is an Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She holds a B.Ed. degree from the University of Calcutta. She has acquired M.Phil. in Commerce degree from the University of Calcutta and has obtained a Ph.D. from the same esteemed University. Her areas of research interest are Finance and Management. She has several published research articles to her credit.
