Higher Education


Financial Services (Print on Demand)

Author(s): Renuka Sharma | Kiran Mehta

ISBN: 9788131534250

1st Edition

Copyright: 2017

India Release: 2017


Binding: Paperback

Pages: 630

Trim Size: 279 x 216 mm

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Financial Services is designed to serve as a textbook for a course in Financial Services and will be useful for MBA students as well as for professionals involved in different types of financial services. It provides extensive reading material on various topics related to financial services and is an essential course in under-graduate and post-graduate programmes in management and commerce offered by most of the universities in India. This book covers reading material relevant to all major categories of financial services offered in the current market scenario.

In all the chapters, real-life examples and apposite case studies to relate the concepts with practices embraced by industry and practitioners are provided. The acts, regulation or guidelines, etc., mentioned in appendices give a broader view of different aspects related to the specific topic and how minutely the regulators have defined each component. At the end of each chapter, pedagogical aspects are duly considered and exercise questions, illustrations and case studies are appropriately specified.

  • Learning Objectives are given in the beginning of the chapters to highlight the topics covered in each chapter.
  • Financial services (traditional services and modern services) are discussed in detail.
  • Wherever applicable, miscellaneous illustrations and examples are included to understand the application and practices related to different topics.
  • Chapter summary is provided for a quick recap of the important points discussed in the chapter.
  • Chapter-end exercises are provided for the readers to analyze their understanding of the concepts.
  • Chapters end with a relevant case study to relate to the concepts discussed in the chapter
  • This book includes a licence key for our digital learning app, CENGAGE app, that provides access to self-assessments and flashcards.

Chapter 1 Introduction to Financial Services

Chapter 2 Financial Markets

Chapter 3 Depository System in India

Chapter 4 Mutual Funds

Chapter 5 Credit Rating Agencies

Chapter 6 Introduction to Merchant Banking

Chapter 7 Issue Management

Chapter 8 Venture Capital

Chapter 9 Financial Services for Corporate Restructuring: Mergers, Acquisitions and Takeovers

Chapter 10 Leasing and Hire Purchase

Chapter 11 Factoring and Forfaiting

Chapter 12 Bills Discounting

Chapter 13 Securitization

Chapter 14 Credit Cards

Chapter 15 Bancassurance

Chapter16 Financial Services by Banks and Non-Banking Financial Companies (NBFCs)


Renuka Sharma

Dr. Renuka Sharma is working as Associate Professor of Finance at Chitkara Business School, Chitkara University, Punjab. She is Doctorate in Finance, and title of her doctoral thesis was Information Efficiency of Indian Stock Market. She has more than fourteen years of teaching and research experience and has received various distinctions for her academic performance. She has completed many industry acknowledged certifications. She has published/presented research papers in journals/conferences (national and international) and received best paper awards. She has authored books on finance and has been acknowledged as contributing author (Capital Market, Financial Markets, Mergers, Acquisitions & Corporate Restructuring, Accounting and Financials for Managers and so on). Her current research areas include Information Efficiency and EMH, Investment Style, Switching Behavior of Consumers in Banking Sector, Social Responsible Investing Behavior, Private Equity & Venture Capital, Corporate Governance and Firms Performance. Presently, she is also working on projects sponsored by the Government of India and actively engaged with many start-ups in ideating, making business model and fund raising.


Kiran Mehta

Dr. Kiran Mehta is currently working as Associate Professor of Finance at Chitkara Business School, Chitkara University, Punjab. She has fourteen years of teaching and research experience. She is Ph.D (Finance), M.Phil, MBA, and M.Com. She has also qualified JRF-NET conducted by UGC and qualified SLET conducted by State Government of Haryana. She is specialized in Finance related subjects (Security Analysis, Portfolio Management, Financial Management, Project Management, Financial Markets, etc.) and her interest areas include Financial Crisis, Marketing Research and Research Methodology. She has many research publications to her credit and has presented research papers in different conferences of national and international repute. She has received best paper awards for her scholarly work. She is a member of Review Board and Editorial Board of reputed journals and has developed study material for finance related subjects (Capital Market, Financial Markets, Mergers, Acquisitions & Corporate Restructuring, Accounting and Financials for Managers and so on) under distance learning program of some reputed Indian universities.  Currently, she is working on a sponsored project by the Government of India. She has completed many certifications acknowledged by industry. She is associated with many start-ups and works on idea generation, fund raising, business plan and revenue model.