Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor’s FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability.
- Success-Focused Theme: Emphasizes best practices and career readiness throughout the book.
- Career-Oriented Features: Includes CareerWorks!, Ethics, Social Responsibility, Going Green, Social Media, and Entrepreneurial Skills.
- Business Plan Project: Step-by-step guidance helps students create a real business plan at the end of each part.
- Relevance to Students: “Why Should You Care” and “Inside Business” features connect business concepts to students’ lives.
- Timely Issues: Highlights current business challenges and trends to engage learners.
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices
William M. Pride
William M. Pride is professor of marketing for Mays Business School at Texas A&M University.
Robert J. Hughes
Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction.
Jack R. Kapoor
Jack R. Kapoor holds an Ed.D. from Northern Illinois University.
