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Higher Education

Global Business

Author(s): Mike W. Peng

ISBN: 9789360534981

5th Edition

India Release: 2025

₹895

Binding: Paperback

Pages: 672

Trim Size: 279 x 216 mm

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Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships.

This edition's unified framework asks one fundamental question: “What determines the success and failure of firms around the world?” This edition answers this thought-provoking question in every chapter from two core perspectives -- the author presents both a institution-based view and a resource-based view.
This edition's unique strategic perspective, driven by unparalleled evidence-based research, gives students a better understanding of why firms succeed in today's highly competitive global environments.
"Management Savvy" features answer the question "So what?" as they clearly emphasize the practical implications of the research findings and concepts in every chapter.
New integrative cases highight the latest developments around the world.
New intriguing Opening Cases draw students into each chapter and direct their attention to the latest topics and challenges discussed. New Closing Cases conclude the chapter by demonstrating the importance and relevance of the principles students have learned.
New coverage highlights today's deglobalization movement and the geopolitical competition with cases

Part I: LAYING FOUNDATIONS

1. Introduction

2. Formal Institutions: Politics, Laws, and Economics

3. Informal Institutions: Cultures, Ethics, and Norms

4. Resources and Capabilities

Integrative Cases

Part II: ACQUIRING TOOLS

5. International Trade

6. Foreign Direct Investment

7. Foreign Exchange

8. Global and Regional Integration

Integrative Cases

Part III: STRATEGIZING AROUND THE GLOBE

9. The Entrepreneurial Firm

10. Foreign Market Entry

11. Competitive Dynamics

12. Strategic Alliances and Acquisitions

13. Strategy, Structure, and Innovation in Multinationals

Integrative Cases

Part IV: BUILDING FUNCTIONAL EXCELLENCE

14. Marketing and Supply Chain Management

15. Human Resource Management

16. Corporate Finance and Governance

17. Corporate Social Responsibility

Integrative Cases

Mike W. Peng

Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM).