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Introduction to Global Business: Understanding the International Environment & Global Business, 2nd Edition

Author(s): Julian Gaspar, James Kolari, Katherine T. Smith | Leonard Bierman, L. Murphy Smith, Antonio Arreola-Risa

ISBN: 9789353506575

Edition: 2nd

© Year : 2017

₹1050

Binding: Paperback

Pages: 432

Trim Size : 279 x 216 mm

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The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape.

  • Marginal Learning Objectives emphasize key points for student comprehension.
  • Develop an International Strategy for Your Own Small Business
  • Explore Your Own Case in Point and Develop an International Strategy for a major stock market-listed company. This project will provide students an opportunity to research and discover more about a global organization they are curious about.
  • Honing in on the necessary critical-thinking skills to make intelligent and ethical business decisions, the point-counterpoint provides insight into the varying perspectives of a controversial business issue and asks students to make a choice and support their decision.
  • With the valuable interconnectedness of the global economy, the economic perspectives boxed feature delves deeper into the critical understanding of economic issues facing tomorrow's business leaders.
  • Reality Checks
  • Mini-cases highlight specific companies to help bring the chapter concepts alive.

 

Part I: FOUNDATIONS OF GLOBAL BUSINESS

1. The Rise of Globalization.

2. The Evolution of International Business.

3. Regional Economic Integration.

4. The International Flow of Funds and Exchange Rates.

Part II: GLOBAL BUSINESS ENVIRONMENT.

5. The Cultural Environment of Global Business.

6. The Legal, Economic and Political Environment of Global Business.

7. Corruption and Ethics in Global Business.

Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.

8. Entry Strategies in Global Business.

9. Control of Global Business.

10. The Organization of Global Business.

Part IV: MANAGING GLOBAL BUSINESS.

11. Global Human Resource Management.

12. Global Marketing.

13. Global Operations and Supply-Chain Management.

14. Global Financial Management.

15. Global Accounting and Taxation.

 

Antonio Arreola-Risa

Dr. Antonio Arreola-Risa is a faculty member in the Information and Operations Management Department at Mays Business School, Texas A&M University.

James Kolari

Dr. James Kolari has taught financial markets and institutions at Texas A&M University and been active in international education, consulting and executive education.

Julian Gaspar

Dr. Julian Gaspar is Clinical Professor Emeritus of Finance with Texas A&M University’s Mays Business School. He is currently an adjunct professor of international business with the Catholic University of America in Washington, D.C., where he teaches international business and international financial management.

L. Murphy Smith

Dr. L. Murphy Smith, C.P.A., is a professor of accounting at Texas A&M University-Corpus Christi. He teaches ethics and international accounting on the RELLIS Campus.

Leonard Bierman

Dr. Leonard Bierman is a professor of management at Texas A&M University. He teaches courses on the political environment of business, labor relations and negotiations, and he also pursues research in these areas.

Richard Hise

Richard T. Hise is Professor Emeritus of Marketing, Texas A&M University, where his teaching and research interests are international marketing, product planning and development, management of technology, marketing strategy, and logistics/supply chain.