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Managerial Economics

Author(s): Mark Hirschey

ISBN: 9788131519424

12th Edition

Copyright: 2013

India Release: 2013

₹895

Binding: Paperback

Pages: 864

Trim Size: 254 x 203 mm

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Managerial Economics, 12e presents economic concepts in a practical and intuitive manner, helping students develop economic intuition to solve managerial problems. The text emphasizes the interdisciplinary nature of business decisions and integrates accounting, finance, marketing, personnel, and production functions. Marginal analysis and basic economic relations are explained, and numerous examples illustrate real-world applications. By studying managerial economics, students gain valuable tools for effective decision-making and career success.

  • Practical illustrations and numerical examples highlight real-world applications.
  • Managerial Applications boxes showcase current examples from magazines and newspapers.
  • Regression-based illustrations using real and hypothetical data enhance understanding.
  • Case studies provide in-depth treatment of concepts and encourage computer-based approaches.
  • New end-of-chapter questions and problems for intuitive comprehension and practical application.
  • Chapter 2 and Appendix 2A revised for solid understanding of economic concepts and math review.
  • Expanded coverage in chapters 4 and 7 on demand analysis and labor market issues.
  • Introduction of linear programming in a new chapter, offering practical decision-making tools.
  • Revised chapter on game theory and competitive strategy, and discussion of pricing

Part 1: OVERVIEW OF MANAGERIAL ECONOMICS.

1. Nature and Scope of Managerial Economics.

2. Economic Optimization.

3. Demand and Supply.

Part 2: DEMAND ANALYSIS AND ESTIMATION.

4. Demand Analysis.

5. Demand Estimation.

6. Forecasting.

Part 3: PRODUCTION AND COMPETITIVE MARKETS.

7. Production Analysis and Compensation Policy.

8. Cost Analysis and Estimation.

9. Linear Programming.

10. Competitive Markets.

11. Performance and Strategy in Competitive Markets.

Part 4: IMPERFECT COMPETITION.

12. Monopoly and Monopsony.

13. Monopolistic Competition and Oligopoly.

14. Game Theory and Competitive Strategy.

15. Pricing Practices.

Part 5: LONG-TERM INVESTMENT DECISIONS.

16. Risk Analysis.

17. Capital Budgeting.

18. Organization Structure and Corporate Governance.

19. Government in the Market Economy.

Mark Hirschey

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance.

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