Learn Microeconomics YOUR Way with ECON MICRO! ECON MICRO’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, ECON MICRO MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.
- Complete Learning Package: Every 4LTR Press title includes a textbook, tear-out review cards, and MindTap access with study tools and assessments.
- Flexible Format Options: Available in both print and online-only formats to suit different student preferences and learning styles.
- Tear-Out Review Cards: Portable study aids at the back of the book for quick class and test prep.
- Modern Chapter Design: Short, comprehensive chapters in a visually engaging format to boost readability and retention.
- Dedicated MindTap Support Team: Personalized assistance for setup, customization, and ongoing support throughout the course.
- All-in-One Access: MindTap centralizes course materials, multimedia, quizzes, and mobile-friendly tools for efficient teaching and learning.
- Student Engagement Insights: MindTap provides 12 metrics to track engagement, identify challenges, and support student progress.
- Outcome-Driven Learning: MindTap helps students move from memorization to mastery with full course customization and control.
- Instructor Tools: Includes course management, assessments, and analytics to support diverse teaching styles and student needs.
- Customizable Content: Instructors can reorder chapters, add notes, embed content, and personalize materials to fit their course.
1. The Art and Science of Economic Analysis.
2. Economic Tools and Economic Systems.
3. Economic Decision Makers.
4. Demand, Supply, and Markets.
5. Elasticity of Demand and Supply.
6. Consumer Choice and Demand.
7. Production and Cost in the Firm.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Resource Markets.
12. Labor Markets and Labor Unions.
13. Capital, Interest, Entrepreneurship, and Corporate Finance.
14. Transaction Costs, Asymmetric Information, and Behavioral Economics.
15. Economic Regulation and Antitrust Policy.
16. Public Goods and Public Choice.
17. Externalities and the Environment.
18 Poverty and Redistribution.
19. International Trade.
20. International Finance.
21. Economic Development.
William A. McEachern
Dr. William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut.
