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Principles of Microeconomics with MindTap

Author(s): N. Gregory Mankiw

ISBN: 9789366601601

10th Edition

Copyright: 2024

India Release: 2025

₹1095

Binding: Paperback

Pages: 800

Trim Size: 279 x 216 mm

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Gain a strong foundation in microeconomics with today's most popular economics text, trusted by students worldwide -- Mankiw’s PRINCIPLES OF MICROECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economic environment as you learn the potential and limits of economic policy. The latest examples and learning features bring microeconomic principles to life as author Gregory Mankiw puts himself in the position of someone seeing economics for the first time. Dr. Mankiw's goal is to emphasize the material you will find most relevant and interesting as you study microeconomics. MindTap digital resources, Aplia digital homework solution and author videos are also available to help you further master key microeconomic principles.

  • “Ask the experts" boxes highlight the latest insights from leading economists. This current feature focuses on the IGM economics experts panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
  • Expanded video lecture series with quick quizzes for microeconomics highlights the unique Mankiw approach. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
  • “Build the graph" moves step-by-step through complex graphical figures. Designed specifically for introductory microeconomics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports a kinesthetic learning approach -- all within the context of the interactive eBook.
  • Current "video applications" feature the author introducing chapter content.
  • "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" all integrate this edition’s most recent content. Completely digital versions of "Chapter Quick Quizzes" and "Problems and Applications" are available in MindTap and are fully gradable. "Problem and Applications" also appear as algorithmic sets in MindTap only.
  • New and updated "In the News," "FYI" and "Case Study" features highlight recent and significant microeconomic events.

Cengage Digital App includes

  • Online Chapter
  • PowerPoints

Part I: INTRODUCTION

1. Ten Principles of Economics

2. Thinking Like an Economist

Appendix: Graphing: A Brief Review

3. Interdependence and the Gains from Trade

Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK

4. The Market Forces of Supply and Demand

5. Elasticity and Its Application

6. Supply, Demand, and Government Policies

Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE

7. Consumers, Producers, and the Efficiency of Markets

8. Application: The Costs of Taxation

9. Application: International Trade

Part IV: THE ECONOMICS OF PUBLIC SECTOR

10. Externalities

11. Public Goods and Common Resources

12. The Economics of Healthcare

13. The Design of the Tax System

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY

14. The Costs of Production

15. Firms in Competitive Markets

16. Monopoly

17. Monopolistic Competition

18. Oligopoly

Part VI: THE ECONOMICS OF LABOR MARKETS

19. The Markets for the Factors of Production

20. Earnings and Discrimination

21. Income Inequality and Poverty

Part VII: TOPICS FOR FURTHER STUDY

22. The Theory of Consumer Choice

23. Frontiers in Microeconomics

N. Gregory Mankiw

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