Higher Education

Business Analytics with MindTap

Author(s): Jeffrey D. Camm | James J Cochran | Michael J. Fry | Jeffrey W. Ohlmann

ISBN: 9789360533533

4th Edition

Copyright: 2021

India Release: 2024


Binding: Paperback

Pages: 880

Trim Size: 279 x 216 mm

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Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 4E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals illustrate data and results for each topic. Step-by-step instructions guide you through using Microsoft® Excel, Tableau, R, and JMP Pro software to perform even advanced analytics concepts.

  • Complete integration of Excel as a tool for solving practical problems
  • Step-by-step instructions for analytical steps
  • Practical, relevant problems for mastering concepts and skills
  • Analytics in Action features demonstrating real-world applications.
  • Online data files and model files for convenience and support
  • New online appendix on using Tableau for data visualization
  • Online appendices on using R software effectively, including descriptive statistics, data visualization, probability, regression, and data mining.
  • Homework problems and cases highlighting data mining and cumulative knowledge.
  • New section addressing legal and ethical issues in data and analytics usage.
  • Revised data mining chapters for clearer presentation of concepts.

1. Introduction.

2. Descriptive Statistics.

3. Data Visualization.

4. Probability: An Introduction to Modeling Uncertainty.

5. Descriptive Data Mining.

6. Statistical Inference.

7. Linear Regression.

8. Time Series Analysis and Forecasting.

9. Predictive Data Mining.

10. Spreadsheet Modeling.

11. Monte Carlo Simulation.

12. Linear Optimization Models.

13. Integer Linear Optimization Models.

14. Nonlinear Optimization Models.

15. Decision Analysis.

Appendix A: Basics of Excel.

Appendix B: Database Basics with Microsoft Access.

Appendix C: Solutions to Even-Numbered Questions (online).


Jeffrey D. Camm

Jeffrey D. Camm is the Inmar Presidential Chair and senior associate dean of business analytics programs in the School of Business at Wake Forest University.

James J. Cochran

James J. Cochran is associate dean for research, a professor of applied statistics and the Rogers-Spivey Faculty Fellow at The University of Alabama.

Michael J. Fry

Michael J. Fry is a professor of operations, business analytics and information systems as well as academic director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati.

Jeffrey W. Ohlmann

Jeffrey W. Ohlmann is associate professor of business analytics and a Huneke Research Fellow in the Tippie College of Business at the University of Iowa.