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Higher Education

E-Business (Print on Demand)

Author(s): Gary Schneider

ISBN: 9788131526279

10th Edition

India Release: 2015

₹1520

Binding: Paperback

Pages: 608

Trim Size: 241 x 181 mm

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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

Updated Content: Covers emerging e-business topics like first-mover advantage, mobile commerce, branding, microlending, and online CRM tools.
Real-World Cases: Features actual business cases, including “Learning from Failure,” to illustrate successful and failed strategies.
Hands-On Practice: Each chapter includes two cases for applying concepts to real-world scenarios.
Further Learning: Chapters end with resource lists for deeper exploration.
Global & Economic Context: Discusses the 2009 recession’s impact and e-commerce growth in China and developing countries.
Tech Trends: Explores social media marketing, outsourcing, and online payment systems.

1. The Second Wave of Global E-Business.

2. E-Business Technology Basics.

3. Web Server and E-Mail Technologies.

4. E-Business Revenue Models.

5. Selling to Consumers Online.

6. Selling to Businesses Online.

7. Virtual Communities.

8. E-Business Law and Taxation.

9. Web Hosting and E-Business Software.

10. Online Security.

11. Online Payment Systems.

12. Implementing E-Business Initiatives.

Gary Schneider

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.