Higher Education

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Public Speaking: Concepts and Skills for a Diverse Society

Author(s): Clella Jaffe

ISBN: 9789386858849

8th Edition

Copyright: 2016

India Release: 2018

₹630

Binding: Paperback

Pages: 354

Trim Size: 254 x 203 mm

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Offering comprehensive coverage in a concise format, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e is a culturally informed book that never loses sight of its fundamental purpose: training students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It combines 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for listening and speaking well. Discussions of classic public speaking topics are grounded in an awareness of the impact of cultural nuances-ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides students with a key element in being an effective public speaker: a heightened awareness of and sensitivity to the audience. Reflecting the latest research and practices, it includes new coverage of listening competencies, online courses, legacy journalism, native digital news outlets, MAPit, powerful language forms, and more.

  • Critical Thinking and Application Exercises promote individual reflection and group discussion.
  • Sample Speeches include student and professional examples for reference and modeling.
  • Comprehensive Coverage includes diversity, invitational rhetoric, and alternative speech structures.
  • Diversity in Practice boxes highlight global and cultural public speaking traditions.
  • Ethics in Practice boxes explore real-world ethical dilemmas in communication.
  • Build Your Speech boxes offer hands-on activities to develop speech content.
  • New Content includes listening skills, journalism updates, and language use insights.
  • Succinct Coverage delivers a streamlined, focused approach in the 8th edition.
  • Updated Social References ensure examples are current and relevant.

Preface.

1. Introduction to Public Speaking and Culture.

2. Giving Your First Speech: Developing Confidence.

3. Ethics in a Diverse Society.

4. Effective Listening.

5. Selecting Your Topic and Purpose.

6. Audience Analysis.

7. Researching Your Speech in the Digital Age.

8. Choosing Supporting Materials.

9. Organizing Your Main Points.

10. Introductions and Conclusions.

11. Outlining Your Speech.

12. Choosing Effective Language.

13. Presentation Aids.

14. Delivering Your Speech.

15. Informative Speaking.

16. Foundations of Persuasion.

17. Persuasive Speaking.

!8. Special Occasion Speaking.

Appendix A. Speaking in Small Groups.

Appendix B.

Clella Jaffe, George Fox University

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington.