Higher Education
Author(s): Jeff Butterfield
ISBN: 9789355735744
3rd Edition
Copyright: 2017
India Release: 2023
Binding: Paperback
Pages: 140
Trim Size: 279 x 216 mm
WRITTEN COMMUNICATION - SOFT SKILLS FOR A DIGITAL WORKPLACE, 3E makes it easy to teach students the written communication and other essential soft skills necessary to succeed in today’s competitive workplace. This text delves into the importance of effective and professional written communication -- from creating professional documentation to E-mail correspondence.
Part I: Communicating with E-Mail and Memos.
1. Understanding E-Mail Messages and Memos.
2. Composing the Main Elements of Messages.
3. Creating Professional E-Mail Messages.
4. Constructing Professional Memos.
5. Writing Request Messages.
6. Writing Response Messages.
7. Writing Bad-News Messages.
8. Writing Documentation Messages.
Part II: Uncovering the Secrets of Clear Writing.
9. Clarifying Written Communication.
10. Writing Solid Sentences.
11. Developing Effective Paragraphs.
12. Mastering Punctuation.
13. Laying Out Your Documents.
14. Illustrating Data.
15. Adding Tables and Figures to Documents.
16. Proofreading and Revising.
Part III: Developing Reports and Proposals.
17. Understanding Reports and Proposals.
18. Planning a Report or Proposal.
19. Writing the Beginning.
20. Writing the Body.
21. Creating the End Matter.
22. Writing Short Reports.
23. Writing Proposals.
24. Citing Sources.
Part IV: Writing for Employment.
25. Understanding Job Searches.
26. Writing Effective Cover Letters.
27. Planning Resumes.
28. Writing Chronological Resumes.
29. Writing Functional Resumes.
30. Requesting Letters of Reference.
31. Sending Follow-Up Messages.
32. Accepting or Rejecting Job Offers.
Part V: Writing Professional Letters.
33, Understanding Professional Letter Writing.
34. Writing Business Letters.
35. Using Salutations.
36. Closing Business Letters.
37. Writing Routine Letters.
38. Answering Request Letters.
39. Writing Persuasive Letters
40. Writing for Goodwill.
Jeff Butterfield
Dr. Jeff Butterfield holds a PhD from the University of Texas-Austin and an MBA from Indiana University, and currently is a faculty member in the Information Systems department at Western Kentucky University. Previously, Dr. Butterfield worked as an electronics engineer with several Fortune 500 companies.
