Learn business communications YOUR way with Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press. This inviting, easy-reference textbook and online digital learning support guide you through mastering today's business communication concepts and skills. Visually engaging chapters offer helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. BCOM's MindTap allows you to learn with the printed book or completely online, on your terms. Read or listen to the book and study with the aid of instructor notifications, flashcards and practice quizzes. When it’s time to review, you can easily gather everything you’ve flagged or noted into a guide you organize. Track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
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1. Establishing a Framework for Business Communication
2. Focusing on Interpersonal and Group Communication
3. Planning and Decision Making
4. Preparing Written Messages
5. Communicating Electronically
6. Delivering Good- and Neutral-News Messages
7. Delivering Bad-News Messages
8. Delivering Persuasive Messages
9. Understanding the Report Process and Research Methods
10. Managing Data and Using Graphics
11. Organizing and Preparing Reports and Proposals
12. Designing and Delivering Business Presentations
13. Preparing Résumés and Application Messages
14. Interviewing for a Job and Preparing Employment Messages
Grammar and Usage Appendix
Carol M. Lehman
Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school.
Debbie D. DuFrene
Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school.
Robyn Walker
Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students.
