catalog
Home
>

Higher Education

MindTap for Business Communication: In Person, In Print, Online

Author(s): Amy Newman

ISBN: 9781337017725

10th Edition

Copyright: 2017

India Release: 2020

₹850

Binding: eBook

Refer Book > Order Inspection Copy >

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10th Edition, covers the most important business communication concepts in an organizational context. Real-world examples keep students engaged.

MINDTAP® provides engaging content, integrated resources like Aplia assignments and Bongo video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace

*Special prices for countries of South-Asia

  • An instructor blog helps keeps your course content up-to-date.
  • Updated coverage of communication technology integrates content on today’s social media and other communication tools.
  • Real-world examples demonstrate meaningful applications of what students are learning
  • "Topics of interest" margin notes identify highly relevant business communication issues.
  • Varied, engaging exercises provide essential practice.
  • The 3ps (purpose, process, product) model and interesting model documents helps students analyze a business situation.

 

Part 1 Foundations of Business Communication

1. Understanding Business Communication

2. Team and Intercultural Communication

3. Interpersonal Communication Skills

Part 2 Developing Your Business Writing Skills

4. The Writing Process

5. Improving Your Writing Style

Part 3 Written Messages

6. Neutral and Positive Messages

7. Persuasive Messages

8. Bad-News Messages

Part 4 Report Writing

9. Planning the Report and Managing Data

10. Writing the Report

Part 5 Oral and Employment Communication

11. Oral Presentation

12. Employment Communication

Reference Manual

A Language Arts Basics

B Formatting Business Documents

C Common Types of Reports

D Glossary

 

Index

 

Amy Newman, Cornell University

More from the author