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MindTap for Business Communication: Process & Product

Author(s): Mary Ellen Guffey | Dana Loewy

ISBN: 9781337362344

9th Edition

₹999

Binding: eBook

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The authoritative market leader, Guffey/Loewy’s BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E continues to provide a practical guide packed with the latest coverage of technologies that prepares your students for success in today’s thoroughly networked, hyper-connected digital-age workplace. Assign this textbook through MindTap to provide online homework and assessment, videos, study tools and seamless access to the eBook⁠—inside or outside of your campus Learning Management System.

MindTap for Business Communication provides an interactive ebook, customizable learning path, assignments, LMS integration and more.
It allows you to assess students’ understanding and application of concepts, boosting pre- and post-class engagement. Use MindTap as a course foundation to prepare your students for the workplace by improving their writing, oral communication, and collaboration skills.
The Cengage mobile app enables students to learn anywhere, anytime with interactive eTextbook, 24/7 course access, study tools and more.

UNIT 1. COMMUNICATION FOUNDATIONS

Chapter 1. Business Communication in the Digital Age

Chapter 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Chapter 3. Intercultural Communication

UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA

Chapter 4. Planning Business Messages

Chapter 5. Organizing and Drafting Business Messages

Chapter 6. Revising Business Messages

UNIT 3. WORKPLACE COMMUNICATION

Chapter 7. Short Workplace Messages and Digital Media

Chapter 8. Positive Messages

Chapter 9. Negative Messages

Chapter 10. Persuasive and Sales Messages

UNIT 4. REPORTS, PROPOSALS, AND PRESENTATIONS

Chapter 11. Reporting in the Digital Age Workplace

Chapter 12. Informal Business Reports

Chapter 13. Proposals, Business Plans, and Formal Business Reports

Chapter 14. Business Presentations

UNIT 5. EMPLOYMENT COMMUNICATION

Chapter 15. The Job Search, Résumés, and Cover Letters in the Digital Age

Chapter 16. Interviewing and Following Up

APPENDIX A. DOCUMENT FORMAT GUIDE

APPENDIX B. DOCUMENTATION FORMATS

APPENDIX C. CORRECTION SYMBOLS AND PROOFREADING MARKS

APPENDIX D. GRAMMAR AND MECHANICS GUIDE