catalog
Home
>

Higher Education

MindTap for Business Communication: Process & Product

Author(s): Mary Ellen Guffey | Dana Loewy

ISBN: 9781337362344

9th Edition

Copyright: 2018

India Release: 2022

₹999

Binding: eBook

Refer Book > Order Inspection Copy >

The authoritative market leader, Guffey/Loewy’s BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E continues to provide a practical guide packed with the latest coverage of technologies that prepares your students for success in today’s thoroughly networked, hyper-connected digital-age workplace. Assign this textbook through MindTap to provide online homework and assessment, videos, study tools and seamless access to the eBook⁠—inside or outside of your campus Learning Management System.

  • MindTap for Business Communication provides an interactive ebook, customizable learning path, assignments, LMS integration and more.
  • It allows you to assess students’ understanding and application of concepts, boosting pre- and post-class engagement. Use MindTap as a course foundation to prepare your students for the workplace by improving their writing, oral communication, and collaboration skills.
  • The Cengage mobile app enables students to learn anywhere, anytime with interactive eTextbook, 24/7 course access, study tools and more. 

 

 

 

  • UNIT 1. COMMUNICATION FOUNDATIONS

    Chapter 1. Business Communication in the Digital Age

    Chapter 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

    Chapter 3. Intercultural Communication

    UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA

    Chapter 4. Planning Business Messages

    Chapter 5. Organizing and Drafting Business Messages

    Chapter 6. Revising Business Messages

    UNIT 3. WORKPLACE COMMUNICATION

    Chapter 7. Short Workplace Messages and Digital Media

    Chapter 8. Positive Messages

    Chapter 9. Negative Messages

    Chapter 10. Persuasive and Sales Messages

    UNIT 4. REPORTS, PROPOSALS, AND PRESENTATIONS

    Chapter 11. Reporting in the Digital Age Workplace

    Chapter 12. Informal Business Reports

    Chapter 13. Proposals, Business Plans, and Formal Business Reports

    Chapter 14. Business Presentations

    UNIT 5. EMPLOYMENT COMMUNICATION

    Chapter 15. The Job Search, Résumés, and Cover Letters in the Digital Age

    Chapter 16. Interviewing and Following Up

     

    APPENDIX A. DOCUMENT FORMAT GUIDE

    APPENDIX B. DOCUMENTATION FORMATS

    APPENDIX C. CORRECTION SYMBOLS AND PROOFREADING MARKS

    APPENDIX D. GRAMMAR AND MECHANICS GUIDE

     

Mary Ellen Guffey

Dana Loewy

Related Books