Welcome to the Indian Adaptation of a widely respected and best-selling textbook in the field of business communication; carefully adapted to reflect the cultural, corporate, and academic context of India, while retaining the strengths that have made this book a trusted resource worldwide! In this Indian adaptation, the integrity of the original content and the pedagogical strengths that make this book a classroom favorite worldwide are preserved while enriching it with local insight and practical perspectives from the Indian business landscape.
- A comprehensive and state-of-the-art coverage
- Skills-based approach enabling students to write and speak effectively in class and on the job.
- Developing the communication competencies most important for professional success in today’s AI-dominated digital age
- Refining employer-valued skills such as superior writing, speaking, presentation, critical thinking, and teamwork
- Includes hot topics such as GenAI; diversity, equity, and inclusion (DEI); environmental, social, and corporate governance (ESG); greenwashing; remote/hybrid work; 4-day workweek; and other current issues
- New sections discussing current digital workplace tools, brand new coverage of digital media’s dark side to help to navigate the complex world, practice critical thinking skills, and stay safe online
- Top-of-the-line pedagogy, including opening business cases that preview chapter themes such as technology use, teamwork, meetings, persuasion, speaking skills, or job-search strategies
- Activities section tagged with Technology, E-mail, Internet, Team, and Social Media icons reflects the importance of writing in today’s workplace and prompts to develop professional and interpersonal skills
Cengage Digital App includes Additional case studies, Report topics, and Language tools
Unit 1 Communication Foundations
1 Business Communication in the Digital Age
2 Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3 Intercultural Communication
Unit 2 The Writing Process in the Digital Era
4 Planning Business Messages
5 Organizing and Drafting Business Messages
6 Revising Business Messages
Unit 3 Workplace Communication
7 Short Workplace Messages and Digital Media
8 Positive and Neutral Messages
9 Negative Messages
10 Persuasive and Sales Messages
Unit 4 Reports, Proposals, and Presentations
11 Report Writing Basics
12 Informal and Formal Business Reports, Proposals, and Business Plans
13 Business Presentations
Unit 5 Employment Communication
14 The Job Search, Résumés, and Cover Letters in the Digital Age
15 Interviewing and Following Up
Appendices
A Document Format Guide
B Citation Formats
References
Mary Ellen Guffey, PhD from UCLA, has taught business communication and business English for 35+ years, at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Recognized as the world’s leading business communication author, her books are used by instructors around the globe.
Dana Loewy, PhD in English, taught business communication at California State University, Fullerton, for 20 years. She is also a business etiquette consultant certified by The Protocol School of Washington and advises businesses and non-profit organizations in the USA and EU.
Vineeta Dwivedi, PhD, is Associate Professor of Organisation and Leadership Studies at S.P. Jain Institute of Management and Research, Mumbai, with 25+ years of experience spanning journalism, corporate strategy, and academia; A former broadcaster with BBC.
