Communicating in Business
Communicating in Business, 8e
Communicating in Business
Business Communication
BCOM with MindTap, 10E
Business Communication: In Person, In Print, Online with MindTap, 10th Edition
Higher Education
Author(s): Amy Newman
ISBN: 9781337017725
Edition: 10th
© Year : 2017
Binding: eBook
Pages:
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10th Edition, covers the most important business communication concepts in an organizational context. Real-world examples keep students engaged.
MINDTAP® provides engaging content, integrated resources like Aplia assignments and Bongo video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace
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Part 1 Foundations of Business Communication
1. Understanding Business Communication
1-1 Communicating in Organizations
1-2 The Components of Communication
1-3 Communication Barriers
1-4 Communication Media Choices
1-5 Potential Legal Consequences of Communication
1-6 Ethics and Communication
1-7 Introducing the 3Ps (Purpose, Process, Product) Model
2. Team and Intercultural Communication
2-1 Work Team Communication
2-2 Collaboration on Team Writing Projects
2-3 Intercultural Communication
2-4 Diversity and Inclusion Within the United States
3. Interpersonal Communication Skills
3-1 Nonverbal Communication
3-2 Listening and Empathy
3-3 Social Media for Building Business Relationships
3-4 Voice and Text Messaging
3-5 Business Meetings
Part 2 Developing Your Business Writing Skills
4. The Writing Process
4-1 An Overview of the Writing Process
4-2 Audience Analysis
4-3 Planning
4-4 Drafting
4-5 Revising
4-6 Proofreading
5. Improving Your Writing Style
5-1 What Do We Mean by Style?
5-2 Choosing the Right Words
5-3 Writing Effective Sentences
5-4 Developing Logical Paragraphs
5-5 Creating an Appropriate Tone
Part 3 Written Messages
6. Neutral and Positive Messages
6-1 Types of Neutral and Positive Messages
6-2 Planning a Neutral or Positive Message
6-3 Organizing a Neutral Message
6-4 Sending Instant Messages for Neutral Messages
6-5 Responding to a Neutral Message
6-6 Composing Goodwill Messages
6-7 Addressing Customer Comments Online
7. Persuasive Messages
7-1 Planning Persuasive Messages
7-2 Analyzing Your Audience
7-3 Writing a Short Persuasive Message
7-4 Writing a Sales Letter
7-5 Writing and Responding to Negative Customer and Public Feedback
8. Bad-News Messages
8-1 Planning the Bad-News Message
8-2 Components of Bad-News Messages
8-3 Composing Bad-News Replies
8-4 Announcing Bad News
8-5 Giving and Receiving Constructive Performance Feedback
Part 4 Report Writing
9. Planning the Report and Managing Data
9-1 Who Reads and Writes Reports
9-2 Finding Sources for Your Report
9-3 Collecting Data Through Questionnaires
9-4 Displaying Quantitative Information
9-5 Interpreting Data
10. Writing the Report
10-1 Planning the Report
10-2 Drafting the Report
10-3 Developing an Effective Writing Style
10-4 Documenting Your Sources
10-5 Designing, Formatting, and Refining the Report
Part 5 Oral and Employment Communication
11. Oral Presentation
11-1 The Role of Business Presentations
11-2 Planning the Presentation
11-3 Organizing the Presentation
11-4 Planning Team and Online Presentations
11-5 Developing Visual Support for Business Presentations
11-6 Practicing and Delivering the Presentation
12. Employment Communication
12-1 Putting Your Best Self Forward
12-2 Preparing Your Résumé
12-3 Managing Your Online Image
12-4 Writing Cover Letters and Inquiry Emails
12-5 Preparing for a Job Interview
12-6 Conducting Yourself During and After the Interview
12-7 Practicing Business Etiquette
Reference Manual
A Language Arts Basics
Lab 1: Parts of Speech
Lab 2: Punctuation—Commas
Lab 3: Punctuation—Other Marks
Lab 4: Grammar
Lab 5: Mechanics
Lab 6: Word Usage
B Formatting Business Documents
Formatting Letters and Memos
Formatting Reports
C Common Types of Reports
Periodic Reports
Proposals
Policies and Procedures
Situational Reports
D Glossary
Index
Amy Newman, Cornell University
Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog: BizComInTheNews.com.