You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint® decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
- MindTap® Platform: Offers interactive content, Aplia assignments, YouSeeU video exercises, and communication skills practice in a structured learning path.
- "Topics of Interest" Margin Notes: Highlight key issues like communication tech, international communication, ethics, and emotional intelligence.
- Diverse Practice Exercises: End-of-chapter tasks use various media and real-world scenarios to build practical communication skills.
- Real-World Examples: Chapters include current, relevant examples and media stories to maintain engagement.
- Updated Communication Tech Coverage: Teaches use of social media, LinkedIn, PowerPoint®, web meetings, and more for workplace communication.
- 3Ps Model (Purpose, Process, Product): Helps students analyze situations and craft effective business messages with annotated model documents.
- Current Communication Research: Reflects latest trends in social media, intranets, wikis, IM, and infographics.
- Strategic Communication Model: Revised to reflect modern complexities like culture, law, and ethics.
- Enhanced PowerPoint® Instruction: Focuses on designing and formatting effective report decks.
- New Company Examples: Features brands like SeaWorld, GM, Gap, Google, and DiGiorno to illustrate communication successes and failures.
- Reflective Questions: Encourage self-awareness and emotional intelligence through chapter-based reflection prompts.
- Leadership Communication Focus: Builds advanced skills like empathetic listening, feedback, crisis communication, and managing anxiety.
- Bad-News Messaging: New approach emphasizes audience analysis and context over traditional direct/indirect methods.
- Diversity & Inclusion: Expanded content on intercultural communication and embracing diverse perspectives in the workplace
CD App includes: Company Scenarios
Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Team and Intercultural Communication.
3. Interpersonal Communication Skills.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
5. Improving Your Writing Style.
Part III: WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: REPORT WRITING.
9. Planning the Report and Managing Data.
10. Writing the Report.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
Reference Manual A: Language Arts Basics.
Reference Manual B: Formatting Business Documents.
Reference Manual C: Common Types of Business Reports.
Reference Manual D: Glossary.
Amy Newman
Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management
