Higher Education


Business Communication: In Person, In Print, Online with MindTap, 10th Edition

Author(s): Amy Newman

ISBN: 9789355735423

Edition: 10th

© Year : 2017

Rs. 999

Binding: Paperback

Pages: 532

Trim Size : 279 x 216 mm

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You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint® decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.

  • MINDTAP® provides engaging content, integrated resources like Aplia assignments and YouSeeU video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace. MindTap® for Business Communication is thoughtfully organized into a learning path that includes readings, activities, and assessment content to ensure that students are building communication skills for career success. Visit www.cengage.com/mindtap.
  • "TOPICS OF INTEREST" MARGIN NOTES IDENTIFY HIGHLY RELEVANT BUSINESS COMMUNICATION ISSUES. This edition’s new "Topics of interest" include communication technologies, international communication, ethics in communication, and emotional intelligence.
  • VARIED, ENGAGING EXERCISES PROVIDE ESSENTIAL PRACTICE. End-of-chapter exercises use a variety of communication media and offer many options for you to assign to your students, including longer assignments for homework and shorter in-class activities. Expanded end-of-chapter exercises include company scenarios that help students develop skills that will assist in future jobs.
  • REAL-WORLD EXAMPLES DEMONSTRATE MEANINGFUL APPLICATIONS OF WHAT STUDENTS ARE LEARNING. Interesting current examples are sprinkled liberally throughout each chapter to provide relevance and stimulate interest. In addition, chapter openers include stories from today’s mass media.
  • UPDATED COVERAGE OF COMMUNICATION TECHNOLOGY INTEGRATES CONTENT ON TODAY’S SOCIAL MEDIA AND OTHER COMMUNICATION TOOLS. Building on core written and oral communication skills, this edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create effective PowerPoint® decks, manage their online reputation with Linkedin and other tools, engage customers using social media, lead web meetings and conference calls, and more.
  • THE 3PS (PURPOSE, PROCESS, PRODUCT) MODEL AND INTERESTING MODEL DOCUMENTS HELPS STUDENTS ANALYZE A BUSINESS SITUATION. This proven model helps students determine the specific communication strategies and steps required and prepare the most effective business communication format to address the situation. Solutions to the end-of-chapter exercises and the 3Ps are offered in the Instructor's Manual. Examples of each major writing task help students learn the many types of writing in print and online. These writing models provide marginal callouts with detailed writing instructions..
  • UPDATED COMMUNICATION RESEARCH REFLECTS THE LATEST DEVELOPMENTS IN THE FIELD. Students examine trusted research from contemporary sources that emphasizes new information on social media in business, updated information about intranets and wikis, the use of instant messaging, and infographics.
  • REVISED COMMUNICATION MODEL IS MORE STRATEGIC AND LESS LINEAR. This new communication model incorporates the complexity of today’s communication, including organizational culture, legal considerations, and ethics. It is now more consistent with terms used throughout the text.
  • ADDITIONAL INSTRUCTION DEMONSTRATES HOW TO MAXIMIZE POWERPOINT® REPORTS. This edition’s Writing the Report chapter is now reorganized to focus on designing and formatting text-based reports and decks, including those in PowerPoint®.
  • NEW TIMELY EXAMPLES FROM REAL COMPANIES KEEP STUDENTS ENGAGED. Fresh, new examples drawn from companies familiar to students are used throughout this edition. Students learn from the successes and failures of SeaWorld, General Motors, Gap, Google, DiGiorno Pizza, and many others.
  • REFLECTIVE QUESTIONS CHALLENGE STUDENTS TO DEVELOP A DEEPER UNDERSTANDING OF THEMSELVES. Found throughout the book and identified with an “Emotional Intelligence” icon, these Reflection Questions provide opportunity for self-assessment in each chapter. Additional reflective end-of-chapter exercises help students see how their own communication style, preferences, and activities affect their approach with others.
  • GREATER EMPHASIS ON COMMUNICATING AS A LEADER HELPS STUDENTS DEVELOP MORE SOPHISTICATED COMMUNICATION SKILLS. This edition provides more guidance on key communication skills, such as listening with empathy, giving and receiving performance feedback, turning down a job candidate, declining a job offer, apologizing in a crisis situation, and managing speech anxiety.
  • COMPLETELY REVISED CONTENT DETAILS HOW TO CONSTRUCT BAD-NEWS MESSAGES. This new presentation on how to create bad-new messaging adds depth around organizational context and audience analysis and describes a continuum approach, rather than the indirect/direct dichotomy.
  • NEW APPROACH TO DIVERSITY AND INCLUSION IN THE UNITED STATES EXPANDS ON CONCEPTS TO BETTER PREPARE STUDENTS. This new content, found in the Team and Intercultural Communication chapter, broadens and reframes concepts of diversity and inclusion to address diversity of thought and "bringing your whole self to work." With this approach, students develop a better understanding of how to manage complex relationships.
  • CD App includes:

    Company Scenarios


1. Understanding Business Communication.

2. Team and Intercultural Communication.

3. Interpersonal Communication Skills.


4. The Writing Process.

5. Improving Your Writing Style.


6. Neutral and Positive Messages.

7. Persuasive Messages.

8. Bad-News Messages.


9. Planning the Report and Managing Data.

10. Writing the Report.


11. Oral Presentations.

12. Employment Communication.

Reference Manual A: Language Arts Basics.

Reference Manual B: Formatting Business Documents.

Reference Manual C: Common Types of Business Reports.

Reference Manual D: Glossary.

Amy Newman

Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.