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eBook for Business Research Methods : 9E

Author(s): William G. Zikmund | Barry J. Babin | Jon C Carr | Mitch Griffin

ISBN: 9789353505127

Edition: 9th

© Year : 2019

₹855

Binding: eBook

Pages: 692

Trim Size : 279 x 216

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

  • Increased Coverage of International Business Issues - The text makes greater use of examples from companies and countries around the globe.
  • Survey This! Feature--First introduced in the eight edition, Survey This! allows students to respond to an online questionnaire hosted with Qualtrics software. New to the ninth edition is a populated data set for instructors based on the Survey This! questionnaire. This data can be used in later chapters as illustration of the statistical techniques discussed in the text. Students also get access to Qualtrics to design their own questionnaires.

Preface.

PART I: INTRODUCTION.

1. The Role of Business Research.

2. Information Systems and Knowledge Management.

3. Theory Building.

4. The Business Research Process: An Overview.

5. The Human Side of Business: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.

6. Problem Definition: The Foundation of Business Research.

7. Qualitative Research Tools.

8. Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.

9. Survey Research: An Overview.

10. Survey Research: Communicating with the Respondents.

11. Observation Methods.

12. Experimental Research.

13. Measurement and Scaling Concepts.

14. Attitude Measurement.

15. Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.

16. Sampling Designs. and Procedures.

17. Determination of Sample Size: A Review of Statistical Theory.

18. Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.

19. Editing and Coding: Transforming Raw Data into Information.

20. Basic Data Analysis: Descriptive Statistics.

21. Univariate Statistical Analysis.

22. Bivariate Statistical Analysis: Differences Between Two Variables.

23. Bivariate Statistical Analysis: Measures of Association.

24. Multivariate Statistical Analysis.

25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.

PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.

Index.

William G. Zikmund, Oklahoma State University

Barry J. Babin, Louisiana Tech University

Mitch Griffin, Bradley University

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