'The new, cutting-edge COMMUNICATING IN BUSINESS, 8e, International Edition helps take your communication skills to a higher level by combining up-to-date technology with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to twitter, and everything in between.
'1 NEW Expanded coverage of technological developments in communication in chapter 3, with coverage of Twitter and tweeting, social networking sites, blogs and wikis and how they can be used effectively for business communication. 2 NEW Coverage of globalization impacts on communication, including outsourcing, offshoring, and impacts of working within multiple cultures. 3 NEW And updated Writer's Workshop exercises at the end of chapter help students work through sentences to improve basic grammar and writing principles and adds new challenges as the text progresses. 4 NEW More closely tied to learning outcomes with Test Bank questions correlated to AACSB learning standards. 5 YOU BE THE VIRTUAL ASSISTANT CASES: At the end of each Part, students are asked to apply chapter concepts to a job as a virtual assistant. These virtual assistant cases ask students to complete assignments for and interact with current and prospective clients with whom he/she has contact with only through technology. 6 LET'S TALK BUSINESS: found at the beginning of each chapter, this feature highlights the experiences of real business people and illustrates the application of the chapter concepts. 7 NEEDS WORK AND LOOKS GOOD: the authors use an example-based approach which allows students to review letters and other documents that are both "good" and that "need work." Students can then use these examples to model their homework after, ensuring they receive a better grade.
'Part I: COMMUNICATION FUNDAMENTALS 1. Business Communication Foundations 2. Multicultural and Global Communication 3. Technological, Legal, and Ethical Considerations Part II: EFFECTIVE COMMUNICATION DEVELOPMENT 4 Principles of Business Communication 5 Print and Electronic Messages Part III: CORRESPONDENCE APPLICATIONS 6 Message Formats 7 Positive, Neutral, and Social Business Messages 8 Negative Messages 9 Persuasive Messages Part IV: WRITTEN REPORT APPLICATIONS 10 Business Research and Report Writing. 11 Proposals, Business Plans, and Special Reports 12 Visual Aids Part V: ORAL AND NONVERBAL COMMUNICATION 13 Interpersonal Communication and Teamwork 14 Listening and Nonverbal Messages 15 Oral Communication Essentials Part VI: EMPLOYMENT COMMUNICATION 16 The Job Search and Resume 17 Employment Communication and Interviewing.
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