Entrepreneurship: Theory, Process, Practice with MindTap, 11e
Launching New Ventures: An Entrepreneurial Approach, 8e
Author(s): Safal Batra
© Year : 2023
Trim Size : 241 × 155 mm
This comprehensive textbook provides a fundamental framework for understanding the theory,
process, and practice of entrepreneurship. It captures the concepts and insights that would equip
aspiring and practicing entrepreneurs with the necessary expertise for starting and running their
ventures. The author has consciously attempted to strike a balance between theory and practice
while keeping a concise and lucid approach. It assumes no prior knowledge at the reader’s end and
caters to Management and Engineering streams alike. This book includes more than 100 real-life
examples of start-ups from India. It discusses all aspects of launching a venture—including, but not
limited to, idea generation, market validation, team building, fund-raising, product marketing, and
customer outreach and engagement, acquiring/ polishing overall entrepreneurial skills. This
textbook will be useful to MBA students, participants of executive courses/workshops, practicing
managers, and readers interested in entrepreneurship and entrepreneurial skill-building.
Follows easy-to-follow, step-by-step guidance to the entrepreneurial process
Learning-by-doing approach with case study analyses and reflective exercises
Integrates latest examples, research, and practice from the Indian industry
Useful for students, managers, and business persons; workshop participants, management
courses, and training programmes; MBA, agri-business, and
1. Are You an Entrepreneur?
2. What Is Your Idea?
3. What Is Your Strategy?
4. Managing Team Members
5. Raising and Managing Finances
6. Managing Customers
7. Managing Operations and Legalities
8. Managing Growth
9. Managing Self and Well-being
10. Entrepreneurship Ecosystem in India
Stories of Real-life Entrepreneurs
The Evolution of Indian Unicorns