Higher Education
Author(s): Kathleen R. Allen
ISBN: 9789355738813
Edition: 8th
© Year : 2020
Binding: Paperback
Pages: 400
Trim Size : 241 × 181 mm
LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.
Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping and Validating a Solution.
7. Protecting the Startup's Assets.
8. Building the Founding Team
8. Calculating Startup Capital Requirements.
Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Planning Startup Operations
13. Choosing the Legal Form of Organization
14. Developing a Startup Marketing Plan
15. Incorporating Ethics and Social Responsibility Into the Business.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Funding Startup and Growth.
17. Planning for Growth and Change
Kathleen Allen
Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
