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Entrepreneurship: Theory, Process, Practice with MindTap

Author(s): Donald F. Kuratko

ISBN: 9789355734006

11th Edition

Copyright: 2020

India Release: 2022

₹1095

Binding: Paperback

Pages: 512

Trim Size: 279 x 216 mm

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Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 11e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap® challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.

  • MindTap® digital suite blends new and updated cases with experiential exercises to simulate real entrepreneurial thinking.
  • Offers a systematic, process-oriented overview of entrepreneurship from startup to growth, grounded in theory and practice.
  • Provides extensive coverage of social responsibility, sustainability, and legal issues, expanding accountability beyond profits.
  • Includes updated insights on IPOs, venture capital, angel investors, and equity crowdfunding.
  • MindTap® features exclusive challenges by Dr. Kuratko to develop creative and critical thinking skills.
  • Covers modern methodologies like Design Thinking, Lean Startup, and Business Model Canvas.
  • Adds new content on venture legitimacy, entrepreneurial ecosystems, social impact investing, and digital marketing.
  • Discusses ethical dilemmas in e-commerce and strategies for effective pitching and design-centered entrepreneurship.

Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY.

1. Entrepreneurship. Evolutionary Development--Revolutionary Impact.

2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.

3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.

4. Social Entrepreneurship and the Global Environment for Entrepreneurship.

Part II: INITIATING ENTREPRENEURIAL VENTURES.

5. Innovation: The Creative Pursuit of Ideas.

6. Assessment of Entrepreneurial Opportunities.

7. Pathways to Entrepreneurial Ventures.

8. Sources of Capital for Entrepreneurial Ventures.

Part III: DEVELOPING THE ENTREPRENEURIAL PLAN.

9. Legal Challenges for Entrepreneurial Ventures.

10. Marketing Research for Entrepreneurial Ventures.

11. Financial Preparation for Entrepreneurial Ventures.

12. Developing an Effective Business Plan.

Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES.

13. Strategic Entrepreneurial Growth.

14. Valuation of Entrepreneurial Ventures.

15. Harvesting Entrepreneurial Ventures.

 

Donald F. Kuratko

Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University – Bloomington.